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Jax Barboa

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Launching a Complicated Product in a Crowded Market

March 4, 2025

The challenge was to create a campaign that balanced nostalgia with empowerment… something visually striking, playful, and unexpected in the wellness space.

Graphic Design, Packaging, Social Media Content, Social Media Strategy

Brand, Brand Ambassador, Brand Identity, Branding, business, Consumer, CPG, digital-marketing, Instagram, Launch, LinkedIn, marketing, Photographer, Photography, Product Launch, Social Media, Social Media Management, Social Media Marketing
Multi-State Compliant Cannabis Marketing & Creative Content

March 4, 2025

I established a vibrant and cohesive brand identity for Robhots using Canva, ensuring a visually appealing and consistent representation across various platforms and between multiple designers/marketing managers.

Branding, Graphic Design, Photography, Social Media Content, Social Media Strategy, Web Design

Brand Identity, business, Consumer, content-marketing, CPG, digital-marketing, Instagram, LinkedIn, marketing, Meta, Photographer, Photography, Robhots, Robhots Edibles Company, Social Media, Social Media Management, Strategy
Packaging & E-commerce Optimization Success

March 3, 2025

Refined Canna Bella Lux’s visual identity, tone, and messaging to elevate its professional and luxurious image.

Brand Ambassadors, Branding, Graphic Design, Packaging, Product Design, Web Design

Brand Identity, Chicago, CPG, IL, LinkedIn, marketing, Meta, Packaging, Product, Product Development, Social Media
Photography: Robhots Edibles

March 3, 2025

This project allowed me to not only document their new product offerings but also to visually capture the essence of their transition and growth within the competitive cannabis industry.

Branding, Photography, Social Media Content

Cannabis, Consumer, CPG, Edibles, Instagram, LinkedIn, Meta, Photographer, Photography, Robhots, Robhots Edibles Company, Social Media, TikTok
Total Rebrand & Creative Upgrade for a Household Brand

March 3, 2025

I helped build a strong visual identity and digital presence that resonated with consumers and industry tastemakers alike.

Brand Ambassadors, Branding, Graphic Design, Influencers, Packaging, Photography, Print Design, Product Design, Social Media Content, Social Media Strategy, Web Design

Brand Identity, business, content-marketing, CPG, digital-marketing, Instagram, LinkedIn, marketing, Meta, Photographer, Photography, Social Media
Photography: Transparency in CPG Content (with Joy Gum)

March 3, 2025

For this photography project with Joy Gum in Colorado, I had the opportunity to capture the intricate process of cannabis-infused gum production at their manufacturing lab.

Brand Ambassadors, Influencers, Photography, Social Media Content

Brand Identity, business, digital-marketing, Instagram, LinkedIn, marketing, Meta, Photographer, Photography, Presentation, Print, Social Media, Startup, Web Design
Personal-Professional Brand Photography

March 3, 2025

The photoshoot focused on commemorating their time together while also producing high-quality brand content that reflects their workspace’s ethos—creativity, connection, and entrepreneurship.

Brand Ambassadors, Branding, Influencers, Photography, Social Media Content

Brand Identity, Branding, business, Content, digital-marketing, Instagram, LinkedIn, marketing, Meta, Photographer, Photography, Social Media, Startup, TikTok
Innovative Brand Revival

March 3, 2025

To ensure consistency in the brand’s messaging across multiple channels, I created social media templates that would maintain visual cohesion across Vannadium’s platforms.

Branding, Graphic Design, Web Design

Blockchain, Brand Guidelines, Brand Identity, Branding, Branding Kit, business, Crypto, Cryptocurrency, Design, digital-marketing, Graphic Design, Instagram, LinkedIn, marketing, Meta, Paid Social, Presentation, Print, Social Media, Startup, TikTok, Web Design, Web3, Web3 Startup
Influencer Partnership Triumph

March 3, 2025

The brand’s embrace of personality, Black culture, and Womanhood allowed for bold and thoughtful messaging choices, making each project exciting and dynamic.

Brand Ambassadors, Influencers, Photography, Social Media Content, Social Media Strategy, Web Design

California, Content, Content Creation, CPG, Facebook, Houseplants, Instagram, LA, LinkedIn, Meta, Paid Social, Photographer, Photography, Pinterest, Plants, Small Business, Social Media, TikTok