CPG
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CPG Content Catalog
Over the course of nine months, I worked closely with their team to establish a structured content catalog, streamline their visual approach, and create a scalable system for future photography and media production.
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Social Media for a Global Fashion Icon
As the Social Media Manager for Marla Wynne Collection, a globally recognized fashion brand, I led a comprehensive digital strategy spanning multiple platforms—from Instagram and e-commerce to HSN & QVC’s retail channels.
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Adventure-Inspired Content
To capture the essence of their brand—adventurous, refined, and effortlessly cool—we took an influencer/model to the stunning landscapes of Silverthorne, CO for a photoshoot that blended nostalgic, vintage aesthetics with an outdoor-lifestyle vibe.
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Launching a Complicated Product in a Crowded Market
The challenge was to create a campaign that balanced nostalgia with empowerment… something visually striking, playful, and unexpected in the wellness space.
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Using AI Photo Editing For Content Longevity
By combining strategic photo editing techniques with AI-powered enhancements, I created a sustainable content strategy that extended the lifespan of their imagery, giving Robhots a dynamic, evolving visual presence without needing constant reshoots.
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CPG Photography with a Historic Twist
The Escape Artists x Marijuana Mansion photoshoot successfully captured the brand’s edgy, vibrant, and slightly nostalgic essence. The campaign provided Escape Artists with a visually striking library of images that reinforced their identity as an innovative, stylish, and culture-driven cannabis brand.
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Multi-State Compliant Cannabis Marketing & Creative Content
I established a vibrant and cohesive brand identity for Robhots using Canva, ensuring a visually appealing and consistent representation across various platforms and between multiple designers/marketing managers.
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Packaging & E-commerce Optimization Success
Refined Canna Bella Lux’s visual identity, tone, and messaging to elevate its professional and luxurious image.
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Photography: Robhots Edibles
This project allowed me to not only document their new product offerings but also to visually capture the essence of their transition and growth within the competitive cannabis industry.
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Total Rebrand & Creative Upgrade for a Household Brand
I helped build a strong visual identity and digital presence that resonated with consumers and industry tastemakers alike.
Jax Barboa 