Brand Identity
-
From Farm to Table Branding
Known for their playful approach to wellness and a fierce commitment to sustainable ingredients, they sell their delicious creations both via custom order and through farmers markets around the city.
-
Expansion Pitch Deck & Brand Strategy
Project Overview In the early days of Better Than Good (2017-2018), I worked as their sole designer, helping shape their visual identity and marketing materials as they expanded. Better Than Good is a cannabis holding company with a portfolio of brands, including Cream of the Crop Gardens, West Coast Trading Company, and Bread Farms, positioning…
-
Launching a Complicated Product in a Crowded Market
The challenge was to create a campaign that balanced nostalgia with empowerment… something visually striking, playful, and unexpected in the wellness space.
-
Print Design for Multi-Use Collateral
The goal was to inspire action and encourage stakeholders to support policies that benefit cannabis businesses.
-
Multi-State Compliant Cannabis Marketing & Creative Content
I established a vibrant and cohesive brand identity for Robhots using Canva, ensuring a visually appealing and consistent representation across various platforms and between multiple designers/marketing managers.
-
Packaging & E-commerce Optimization Success
Refined Canna Bella Lux’s visual identity, tone, and messaging to elevate its professional and luxurious image.
-
Total Rebrand & Creative Upgrade for a Household Brand
I helped build a strong visual identity and digital presence that resonated with consumers and industry tastemakers alike.
-
Photography: Transparency in CPG Content (with Joy Gum)
For this photography project with Joy Gum in Colorado, I had the opportunity to capture the intricate process of cannabis-infused gum production at their manufacturing lab.
-
Personal-Professional Brand Photography
The photoshoot focused on commemorating their time together while also producing high-quality brand content that reflects their workspace’s ethos—creativity, connection, and entrepreneurship.
-
Innovative Brand Revival
To ensure consistency in the brand’s messaging across multiple channels, I created social media templates that would maintain visual cohesion across Vannadium’s platforms.
Jax Barboa 