Branding
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Expansion Pitch Deck & Brand Strategy
Project Overview In the early days of Better Than Good (2017-2018), I worked as their sole designer, helping shape their visual identity and marketing materials as they expanded. Better Than Good is a cannabis holding company with a portfolio of brands, including Cream of the Crop Gardens, West Coast Trading Company, and Bread Farms, positioning…
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Adventure-Inspired Content
To capture the essence of their brand—adventurous, refined, and effortlessly cool—we took an influencer/model to the stunning landscapes of Silverthorne, CO for a photoshoot that blended nostalgic, vintage aesthetics with an outdoor-lifestyle vibe.
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Logo Design (Human Resources)
The goal of this project was to create a logo that reflected the firm’s professionalism, industry expertise, and growth-oriented approach while maintaining a visual connection to both cannabis and human resources.
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Print Design for Multi-Use Collateral
The goal was to inspire action and encourage stakeholders to support policies that benefit cannabis businesses.
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Using AI Photo Editing For Content Longevity
By combining strategic photo editing techniques with AI-powered enhancements, I created a sustainable content strategy that extended the lifespan of their imagery, giving Robhots a dynamic, evolving visual presence without needing constant reshoots.
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Multi-State Compliant Cannabis Marketing & Creative Content
I established a vibrant and cohesive brand identity for Robhots using Canva, ensuring a visually appealing and consistent representation across various platforms and between multiple designers/marketing managers.
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Packaging & E-commerce Optimization Success
Refined Canna Bella Lux’s visual identity, tone, and messaging to elevate its professional and luxurious image.
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Photography: Robhots Edibles
This project allowed me to not only document their new product offerings but also to visually capture the essence of their transition and growth within the competitive cannabis industry.
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Total Rebrand & Creative Upgrade for a Household Brand
I helped build a strong visual identity and digital presence that resonated with consumers and industry tastemakers alike.
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Personal-Professional Brand Photography
The photoshoot focused on commemorating their time together while also producing high-quality brand content that reflects their workspace’s ethos—creativity, connection, and entrepreneurship.
Jax Barboa 