Jacquelyn “Jax” Barboa (she/they) is an accomplished graphic designer and marketing strategist with over eight years of experience specializing in corporate branding, creative direction, and marketing within the CPG and startup sectors. As Chief Marketing Officer, Art Director, and Head of Design at Panoptic Strategies, Jax has spearheaded the development of visually compelling brand identities and data-driven campaigns that resonate with diverse audiences. Her expertise spans a wide range of disciplines, including content creation, web design, event management, and social media marketing, supported by proficiency in industry-standard tools like Adobe Creative Suite, Canva, Asana, and Shopify.
Known for her collaborative leadership style, Jax excels at aligning multidisciplinary teams to deliver impactful, cohesive results. Her skills in brand identity development, proposal writing, and SEO optimization have driven measurable growth for both emerging startups and established brands. A forward-thinking professional, Jax integrates sustainability and community engagement into her work, reflecting her commitment to meaningful, innovative design.
With a unique blend of creativity, technical proficiency, and strategic insight, Jax consistently delivers high-quality results, whether managing large-scale campaigns, crafting engaging content, or leading transformative initiatives that elevate brands to new heights.
Jax Barboa 