Project Overview
In the early days of Better Than Good (2017-2018), I worked as their sole designer, helping shape their visual identity and marketing materials as they expanded. Better Than Good is a cannabis holding company with a portfolio of brands, including Cream of the Crop Gardens, West Coast Trading Company, and Bread Farms, positioning them as a vertically integrated powerhouse in California’s cannabis industry.
One of my key projects was developing a presentation deck to support their expansion into a second space—an essential step in their growth.
Scope of Work
- Presentation Design & Strategy: Crafted a professional, visually compelling pitch deck that outlined the company’s expansion strategy, brand positioning, and future vision.
- Brand Cohesion: Ensured the deck aligned seamlessly with their evolving brand identity, using a polished, modern aesthetic that reflected the company’s luxury genetics reputation.
- Data & Market Insights: Organized key business insights, financial projections, and visual storytelling to communicate the brand’s scalability and competitive edge.
- Visual Mockups & Layouts: Created mockups and design elements that showcased how the new space would integrate into the company’s ecosystem.
Impact & Legacy
At the time, Better Than Good was solidifying its presence in the California market. My work helped lay the foundation for their expansion efforts, contributing to the brand’s strategic growth. Today, Better Than Good and its affiliated brands are recognized as household names in the California luxury cannabis space.
Jax Barboa 