The Clear – Building a Scalable, Multi-State Content Catalog
Overview
As a multi-state cannabis brand, The Clear needed a cohesive and adaptable content strategy that could work across various markets while maintaining a consistent brand identity. Over the course of around nine months, I worked closely with their team to establish a structured content catalog, streamline their visual approach, and create a scalable system for future photography and media production.
Goals & Approach
- Content Adaptability: Develop a library of assets that could be used across multiple markets while ensuring compliance and brand consistency.
- Production Facility Coverage: Capture behind-the-scenes production content that could be utilized universally, regardless of the state or market.
- Lifestyle & Brand Building: Shoot with local models and industry icons passing through Denver to create high-value, engaging content that resonated with The Clear’s audience.
- Long-Term Strategy: Outline a repeatable content structure that future photographers could follow, ensuring brand cohesion as the company expanded.
Execution
- Shot 1-2 times per month, producing high-quality images of products, lifestyle moments, and production processes.
- Organized and labeled the content library for easy accessibility, creating a roadmap for future hires to maintain consistency.
- Focused on social media clout-building, ensuring that collaborations with industry figures strengthened The Clear’s digital presence.
Impact
- Delivered an extensive and well-structured content catalog for The Clear’s marketing team.
- Created evergreen production content that could be leveraged across markets.
- Provided a framework for continued content creation, allowing future teams to seamlessly integrate new visuals into their branding efforts.
This project was a perfect blend of content strategy, photography, and long-term brand planning. The Clear now has a solid foundation for ongoing visual storytelling, ensuring their presence remains strong and engaging in every market they enter.
Jax Barboa 