Jax Barboa

Project Overview

Robhots, a leading edibles brand originally from Missouri, needed high-quality product photography to refresh their content library. With new flavors and an expanding market presence, the challenge was not just to capture stunning visuals but to ensure these assets remained versatile, fresh, and reusable across multiple campaigns.

By combining strategic photo editing techniques with AI-powered enhancements, I created a sustainable content strategy that extended the lifespan of their imagery, giving Robhots a dynamic, evolving visual presence without needing constant reshoots.

Process & Execution

1. High-Resolution Photography at Production Facilities

• Captured full product lineup in Pueblo, CO, highlighting new flavor releases.
• Focused on macro shots to showcase texture, packaging details, and brand identity.
• Ensured lighting consistency for future AI modifications.

2. AI-Powered Content Expansion

• Used AI-based upscaling to increase resolution for large-scale marketing materials.
• Implemented background replacement & scene generation to create seasonal variations without additional shoots.
• Leveraged AI-driven color correction and object manipulation to adapt existing content for limited-edition drops.

3. Adaptive Editing for Multi-Platform Use

• Developed modular product shots that could be repurposed for social media, ads, and print.
• Applied automated batch editing techniques for consistent branding across images.
• Designed custom templates to allow easy updates to product offerings without reshooting.

Results & Impact

✅ Extended Content Lifespan – AI-enhanced images allowed Robhots to repurpose assets for months without losing relevance.
✅ Reduced Production Costs – Fewer reshoots meant more budget for marketing and expansion.
✅ Increased Engagement – Dynamic, AI-enhanced visuals led to higher interaction rates on social media.
✅ Scalable Visual Strategy – Created a repeatable workflow for future product launches.

Conclusion

Through a strategic blend of photography, AI, and advanced editing, I helped Robhots maximize their content investment while maintaining a fresh, eye-catching brand presence. This project showcases how smart editing and AI applications can revolutionize the way cannabis brands approach content creation—giving them the flexibility to evolve without constantly reinventing the wheel.