Total Rebrand & Creative Upgrade for a Household Brand

As the lead creative and digital strategist for The Herbal Center, I spearheaded brand development, social media management, campaign execution, and product innovation for one of Denver’s standout dispensaries. From designing merch and in-house product packaging to event planning and influencer collaborations, I helped build a strong visual identity and digital presence that resonated with consumers and industry tastemakers alike.

Key Responsibilities & Achievements

1. Brand Identity & Product Development

Designed and finalized custom exit packaging and branded in-house flower packaging, ensuring compliance while maintaining premium aesthetics.
Conceptualized and produced branded merchandise, incorporating custom designs and high-quality materials.
Led creative direction for product photography and promotional visuals, capturing the essence of the brand.

2. Digital & Social Media Strategy

Managed The Herbal Center’s social media presence, curating engaging content and leveraging Instagram to drive foot traffic and online engagement.
Launched successful campaigns, including the Electric Summer promotion, which combined social media, newsletters, and in-store activations to boost sales.
Created and managed The Herbal Center’s website, ensuring an intuitive, engaging, and SEO-optimized experience for customers.

3. Influencer & Community Engagement

Hosted exclusive events on behalf of the dispensary, bringing together key industry figures, brand ambassadors, and local cannabis enthusiasts.
Built relationships with local influencers, executing creative trade collaborations that generated high-traction photoshoots and organic brand awareness.
Organized and directed influencer photoshoots, effectively positioning The Herbal Center as a go-to dispensary for Denver’s cannabis culture.

Impact & Results

✔ Strengthened brand presence through strategic visual branding, social media marketing, and influencer collaborations.
✔ Boosted community engagement via events, creative campaigns, and online activations.
✔ Developed and executed innovative digital strategies, blending photography, storytelling, and social media trends to maximize impact.

Through bold design, strategic marketing, and authentic community engagement, my work at The Herbal Center played a vital role in elevating the dispensary’s brand and customer experience.