Social Media for a Global Fashion Icon

As the Social Media Manager for Marla Wynne Collection, a globally recognized fashion brand, I led a comprehensive digital strategy spanning multiple platforms—from Instagram and e-commerce to HSN & QVC’s retail channels. Operating in a high-paced environment, I managed everything from content creation and community engagement to live-streamed shopping events broadcasted directly from Marla’s home studio in Colorado.

Key Responsibilities & Achievements

1. Multi-Platform Social Media Management

Managed Instagram, Facebook, and Pinterest, ensuring brand consistency and high engagement.
Oversaw an incredibly active private Facebook fan group, cultivating a loyal and engaged customer base.
Developed and scheduled branded content that aligned with product launches and seasonal campaigns.

2. E-Commerce & Retail Integration

Designed and optimized storefront graphics for HSN & QVC’s online platforms to enhance product visibility and conversion.
Managed social content strategy for Marla Wynne’s own e-commerce store, including email marketing, newsletters, and website updates.
Crafted compelling copy and visuals for product launches, ensuring seamless cross-platform promotion.

3. High-Paced Live Broadcasting & Content Production

Coordinated live-streamed product showcases on HSN and QVC, streaming directly from Marla’s home.
Shot and edited catalog and product photography for social media, digital menus, and retailer catalogs.
Developed video content for social platforms, including styling tips, behind-the-scenes clips, and campaign launches.

Impact & Results

✔ Increased engagement & sales through strategic content planning and retail collaboration.
✔ Strengthened brand loyalty via a highly active Facebook community.
✔ Successfully managed high-paced, multi-channel content production, balancing live-streaming, photography, and digital marketing.

Marla Wynne Collection is a dynamic, multi-platform brand, and my work ensured a seamless digital experience for customers across social media, e-commerce, and televised retail platforms.