Logo Design: Planted Human Resources

Project Overview

Planted Human Resources is a specialized staffing and HR consultancy firm focused on the cannabis industry, providing tailored solutions for workforce development, compliance, and talent acquisition. The goal of this project was to create a logo that reflected the firm’s professionalism, industry expertise, and growth-oriented approach while maintaining a visual connection to both cannabis and human resources.

Objective

• Develop a logo that conveys trust, growth, and professionalism within the cannabis industry.
• Balance corporate credibility with an organic, welcoming aesthetic.
• Ensure versatility across digital and print applications.

Design Process

1. Research & Concept Development

• Conducted a discovery session with the client to understand their brand values, mission, and target audience.
• Explored visual themes that combined HR consultancy professionalism with subtle cannabis references.
• Sketched multiple logo concepts focusing on themes of growth, connection, and industry expertise.

2. Logo Design & Refinement

• Created an emblem that subtly incorporated cannabis-inspired elements without being overtly industry-specific.
• Chose a clean, modern typeface to balance approachability with corporate professionalism.
• Used a nature-inspired color palette to reinforce themes of growth, stability, and sustainability.
• Iterated on designs based on client feedback, refining details for clarity and impact.

3. Finalization & Brand Application

• Delivered the final logo in multiple formats for web, print, and merchandise applications.
• Provided branding guidelines for color usage, typography, and logo placement.
• Ensured scalability and adaptability across business cards, marketing materials, and digital assets.

Outcome

The final logo successfully positioned Planted Human Resources as a trusted, forward-thinking consultancy within the cannabis industry. The design balanced professionalism with organic elements, reinforcing the company’s commitment to cultivating strong workplace environments while maintaining credibility in a rapidly evolving market.