Product Photography: Grüvi – Adventure-Inspired Nostalgia in Silverthorne, CO

Project Overview

Grüvi, a family-run non-alcoholic beverage company with international success, sought a visually compelling campaign to launch their Prosecco and Weisse beverages. To capture the essence of their brand—adventurous, refined, and effortlessly cool—we took an influencer/model to the stunning landscapes of Silverthorne, CO for a photoshoot that blended nostalgic, vintage aesthetics with an outdoor-lifestyle vibe.

Objective

• Create a campaign that reflects Grüvi’s commitment to high-quality, alcohol-free beverages while tapping into the growing trend of mindful drinking.
• Evoke a sense of adventure and nostalgia, appealing to consumers who embrace outdoor experiences and elevated social moments.
• Provide a versatile library of images for product launches, social media, and digital marketing campaigns.

Creative Direction & Process

1. Location & Theme Development

• Chose Silverthorne, CO for its breathtaking mountain scenery and connection to adventure and exploration.
• Developed a visual theme inspired by vintage travel photography—warm tones, candid moments, and timeless compositions.
• Styled the model with classic, outdoor-chic attire to enhance the nostalgic yet aspirational feel of the shoot.

2. Photography & Execution

• Focused on natural, documentary-style shots that highlighted both the product and lifestyle moments.
• Captured a mix of close-ups, wide landscape shots, and in-motion imagery to tell a cohesive story.
• Used natural lighting and film-inspired editing techniques to emphasize warmth, texture, and authenticity.

3. Post-Production & Deliverables

• Delivered a set of high-resolution images optimized for Grüvi’s website, social media, and advertising.
• Provided edited variations for seasonal campaigns and long-term brand storytelling.
• Ensured images could seamlessly integrate into Grüvi’s existing brand aesthetic while pushing creative boundaries.

Outcome

This Grüvi Silverthorne photoshoot successfully embodied the brand’s adventurous and sophisticated spirit, providing a visually stunning campaign for the launch of Prosecco and Weisse.

The combination of scenic landscapes, vintage-inspired photography, and natural storytelling resonated with Grüvi’s audience, reinforcing their reputation as a leader in the non-alcoholic beverage space.